Roll With It; Can YOU handle it? - EMS Campaign

My previous supervisor (from good old Medevac Ambulance, Ellwood City, PA) sent me a link to this website: rollwithit.com Its been a while since I watched the video, but you all have got to see this video! The video/website is a marketing campaign to get the younger crowd interested in EMS in PA. I'm not sure how well their campaign went, but I thought this video was awesome.

Its a shame that they haven't added more stories to the website or job opportunities. Such a website needs to be updated on a regular basis.

Having come from an EMS background, I find that retention is the biggest problem the agencies are facing. Why be an EMT/Paramedic when you can get a job as a firefighter or police officer and work towards a pension (yes, there are some EMS jobs offering pensions). Or, if you enjoy the medical field, why not become a registered nurse and make a better salary (plus there are many nursing fields to go into). So how do we fix this problem? Not sure, but I think the retention issue is a bigger issue then recruitment.